Shark Ninja
Programmatic · CTV · Paid Social
Full-funnel campaign orchestration for household appliance launches across North America.
Abhishek Negi — Senior Programmatic Analyst → Product Management
Senior Programmatic Analyst Product Management
From media systems to product systems.
Placeholder subheadline: eight years inside programmatic media, now building AI-orchestrated products that remove the manual middle.
Placeholder value proposition: I turn messy performance-media systems into products — measurable, automated, and built to scale.
Abhishek Negi · Bengaluru, India
About
Positioning
Placeholder: programmatic media practitioner moving into product, focused on AI-orchestrated workflows and measurable outcomes.
Placeholder long bio. Eight years inside performance media — buying, optimising and instrumenting programmatic campaigns — taught me that most media problems are really product problems: broken feedback loops, manual workflows, and data nobody trusts. That pull moved me from media buying into product, where I now spend my time defining systems rather than operating them. I completed a placeholder Product Management certification alongside a placeholder agentic AI certification, pairing product fundamentals with hands-on work designing multi-step LLM agents. I work as a systems thinker and AI orchestrator: mapping the whole loop end to end, then deciding which parts a model should own, which parts a human should own, and which parts should simply disappear. Replace this copy later.
Experience
Where the systems thinking came from
Senior Programmatic Analyst
2023 — Present · Bengaluru
Placeholder Media Group
Placeholder: own programmatic strategy and the internal tooling that supports it.
- Placeholder highlight: own a placeholder $4M annual programmatic budget across 6 markets.
- Placeholder highlight: cut manual reporting and QA time by 38% with a scripted pipeline.
- Placeholder highlight: defined the bidding-diagnostics spec now used by 3 pods.
- Placeholder highlight: shipped an LLM-assisted campaign-review assistant used weekly.
Programmatic Analyst
2020 — 2023 · Bengaluru
Placeholder Labs
Placeholder: ran campaign delivery and built the measurement foundations for the team.
- Placeholder highlight: grew activated advertiser accounts 2.4x year over year.
- Placeholder highlight: built the metrics model still used for pacing decisions.
- Placeholder highlight: ran 20+ structured experiments on audience and creative levers.
Case Studies
Brands I have shaped campaigns for
Media Strategy & Ops
Jack in the Box
Programmatic · DOOH · Audio
QSR promo pushes with geo-targeted programmatic and out-of-home amplification.
Del Taco
Programmatic · Mobile
Localized mobile-first acquisition driving in-store traffic for new menu drops.
Cracker Barrel
Programmatic · CTV
Brand + performance blend for family-dining awareness and footfall attribution.
Bosch
Programmatic · Retail Media · Search
Mobility & power tools campaigns tied to retail-media co-op and search integration.
Section
AI Projects
Placeholder block — content for AI Projects will be built in a later step. Reads from masterData / companyConfig ("Default").
Section
Skills
Placeholder block — content for Skills will be built in a later step. Reads from masterData / companyConfig ("Default").
Section
Thought Leadership
Placeholder block — content for Thought Leadership will be built in a later step. Reads from masterData / companyConfig ("Default").
Section
Contact
Placeholder block — content for Contact will be built in a later step. Reads from masterData / companyConfig ("Default").